Copy Portfolio

I’m Caroline — a copywriter with an actor’s instinct for storytelling and a strategist’s eye for detail.
Before I was writing copy, I was on stage — learning how to read a room, tell a compelling story, and keep an audience hanging on every word. Now, I bring that same intuition to brands: helping them find their voice, connect with their audience, and say something that actually sticks.

From big-picture brand narratives to the tiny turns of phrase that make a product sing, I craft copy that’s clear, clever, and always human. Below is a collection of my work — rooted in story, built on strategy.